On Monday, Professor Jorge del Rio, who teaches Creative Advertising, advertising projects and generation of ideas in the UN, explained the change has been in the advertising world in the last three years. He explained that the big key of the advertising world is the consumer, which has the power. You need to find ideas that attempt to improve the world and so we have to think about the consumer as a person. Things have to go out, not stay in the spot . Some of the ads that taught us were:
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